How Does Award Shows Influence Song Popularity

Awards Influence on Popularity

The MTV Video Music Awards recently aired for 2021 (September 12). The MTV Video Music Awards (also described as the VMAs) is a music award show that is presented by the MTV, a cable channel. The show is provided to honor the best in the music video medium.

Today we will take a look at how award shows like the MTV Video Music Awards, Grammys, CMA’s can influence the popularity of songs using recent Billboard 200 (sales and streaming for the week) and Billboard Hot 100 charts.

The Billboard Hot 100 takes a blend of all U.S. streaming along with radio airplay and sales data. From this a 100 most popular songs of the week is presented for the U.S.

The biggest advancer for the evening was performer Kacey Musgraves. Her Star-Crossed, debuted at No. 3 with 77,000 equivalent album units earned after the VMA performance.

Host of the MTV Video Music Awards, Doja Cat, also saw a 1% jump for her most recent album Planet Her. Polo G who preformed during the preshow of the VMAs saw gains from three albums (Hall of Fame up by 2%, The Goat up by 4%, and Die a Legend up by 6%).

Other performances seeing significant popularity increases after the awards show included Justin Bieber, Machine Gun Kelly’s Tickets to My Downfall (up 15%), Ed Sheeran, Twenty One Pilots and Foo Fighters.

On the Billboard Top 100 we see similar results with a variety of increases from performances during the awards show. Some notable artists include Olivia Rodrigo, Lil Nas X, The Weeknd, and Camila Cabello.

Wanted to share as another example of how we can see the influence of media in popular music from a recent award show and the impact we could see from the performing artists.

A complete breakdown of rising artists for Billboard can be found here.